a deep appreciation of fashion starts with understanding how it's made.

 

Our mission is to bring back thoughtfully-designed + quality-made clothing!

 

Step 1: The Fabric

• Our fabrics come to us white and PFD-ready (prepared for dye). They are printed by us, with our custom designs, in our studio in downtown Greensboro, NC.

• They get steamed + washed multiple times to set color and remove excess dye. This will also make sure fabric is pre-shrunk before cutting.

• We print only what we need based on orders.  We prefer to buy US-made fabrics. In the next 2 years, we strive to source all of our fabrics domestically.

 One of our 2 printers, printing directly onto a bolt of fabric!

One of our 2 printers, printing directly onto a bolt of fabric!


 Ann working on the paper pattern for a new design.

Ann working on the paper pattern for a new design.

Step 2: The Cut

• Each garment is crafted from one of our original paper patterns. We go through rigorous testing + tweaking to fine tune our garment shapes with a focus on fit, flattery + wearability, often wearing + washing prototypes for months to make sure the style is just right.

• The patterns get graded + cut in every size, where we test them on friends, family + passersby. We try our best to create a fit that can flatter as many people as possible, which is very hard to do.


Step 3: The Construction

• We cut out each garment, one-at-a-time, once it is ordered. The beauty of made-to-order is our customers can request custom options (like hem length) since it hasn't been made yet. As well as there's no unwanted inventory going to waste.

• Once cut, these clothes get sent to the Greensboro studios of our local sewers. They set their prices, and we pay them accordingly.  Not working overseas means we know exactly who is sewing our clothes, and can ensure a high quality standard, that they get paid fairly, and are working in healthy conditions.  It also means we're employing our neighbors!

 Ann sewing up a rough, prototype garment, to test a design idea.

Ann sewing up a rough, prototype garment, to test a design idea.


 We worked with a local paper maker, to make hang tags from our fabric scraps!

We worked with a local paper maker, to make hang tags from our fabric scraps!

Crafting a Sustainable Business

• We consider the life cycle of our clothes. By avoiding synthetic fibers and notions like zippers, that are often made of plastic and hard to fix once broken, we're helping our customers get longevity out of their purchases and enabling the garment to naturally biodegrade when it reaches its end.

• Digital-printing requires significantly less water than other color-to-fabric processes, such as vat dying, and also means the fabrics get washed and dried before getting cut.  Meaning, no garment shrinkage on the customer's end.

Each garment is designed with consideration to the highest possible fabric yield.  Our fabric is special, we don't want to waste it!  Scraps are then saved and used for smaller products, or donated to our local creative reuse center, Reconsidered Goods.  We avoid the landfill at all costs.


With each day, with each collection, we're working on searching, testing, and improving ways to run a fashion business rooted in sustainable practices. Using the fundamentals of design to their maximum potential, we can move past just making a beautiful product and address important questions in the way that we build that product.

How is that product made? • How long will it last? • What waste did it create?

Who did it help? • Who did it harm?